Founder and CEO Tim Murphy wrote a great article on innovation for Business2Community, a publication for business professionals, about how Presidential's demonstrative pool park came to exist.
Tim explained that he's often hearing advice from tech startups being applied to business in general, and that it doesn't always translate. For Presidential, "running lean," as startups often do, didn't make any sense. Rather, the team looked for an opportunity to build something that drastically enhances the experience for customers. That created the almost 17,000 sq. ft. pool park that you may have toured!
To read the full article, visit Business2Community >