We have had quite a bit of buzz lately for the water safety event we hosted with Michael Phelps at the beginning of April, but we didn't expect this! A writer for The Huffington Post saw some of the coverage and decided to write about our efforts.
You can read the full article on The Huffington Post. Here is an excerpt:
I’m always on the lookout for companies doing PR “the right way.” That includes those companies that seek unique opportunities to connect with their audiences in circumstances relevant to their business while providing value to the media outlet.
I recently saw some press about Michael Phelps training in Phoenix and a company I hadn’t heard of before, Presidential Pools, Spas & Patio, associated with the athlete. That immediately caught my eye. How could a local pool company get associated with such a huge celebrity?
As a small business owner myself, anytime something like this happens I’m curious about the backstory. How did it happen? While currently operating only in Phoenix, Tucson, and Las Vegas, Presidential Pools is the largest pool builder in the country. It is often said that PR starts with a solid foundation, and this is an excellent example. Someone of Phelps’ stature has to be cautious about who he aligns his brand with, especially leading up to this summer’s Olympic Games in Rio.
The point is that good PR doesn’t just come out of the blue. There are things you can do to increase your chances of landing an excellent PR opportunity, like aligning yourself with the best and building a reputation.